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Retail Pop Up

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"We see what we want" This is an art installation, retail pop-up display, intended to generate foot traffic on an under utilized corner of a shopping mall.
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FILA Store Concept

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Conceptual design service for Fila's new flagship store in Shanghai. A neutral bright and energetic material palette with texture, light, and patterns created unity amongst the space.
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"If it doesn't sell, it isn't creative."

People love to look, window-shop, and buy. Our retail design strategy is focused on creating desirable spaces and experiences for customers. Shopping as an experience should provide fun, which in turn provides profits.

A successful store or shop is one that is designed to merchandise in addition to looking good. A store can be divided into two principal parts: the exterior, which gives identification, encompasses the storefront, windows, and displays, and the interior; where the promise of the storefront display is delivered. Briefly stated, the storefront initiates the sale, and the interior consummates it. Today more than ever, the retail environment must be a captivating and interesting place to attract customers.

Simplicity is the ultimate sophistication.
John Appleseed
EN
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